Why your Website must be Mobile Friendly?

As we see the growth of eCommerce industry in last few years is very quick. And the good thing is most of people are accessing the web from mobiles, smartphone, and tablet. So if you are running eCommerce business than your website must be friendly with all devices otherwise you will lose your business.

There are many big eCommerce site yet not mobile friendly, I think as per the Google recent update on 21 April 2015, you website must be mobile friendly or else your site would not be perform well in SERP (mobile).People wants to access the web and services very quickly with advancement in technology.

Quick rise in Mobile Users

As per recent research, above 45% of the people who have a mobile phone use it for going online, and half of them will go online at least once every day. And most of the people prefer to put orders from mobile and this is the big opportunity for businesses to offers great deal for mobile users.

Increased demand of Smartphone Users

These days almost everyone is having smartphone as it is affordable over the last few years. Smartphone is very excellent for browsing quickly, so one thing is for sure that your website must be friendly with smartphones and tablets.

SEO Benefit:

Having mobile friendly website will also helps in SEO, you site will be rank higher in mobile search engine result page.

Don’t stay behind in competition: 

People love to browse web while travelling, Generally when people browsing web from PCs they would like to check that sites from mobile as well and when they found that those site are not mobile compatible than they will switch to another website that provide same service or product and this way you might lose your potential business.

Other Important Factor that you must consider

•  There are more than 4 billion mobile phones in use globally.
•  1.07 of these are smart phones.
•  51% of local searches are carried out on mobile devices.
• 85% of mobile Internet users are using their devices while watching TV.
• A third of Facebook’s 710 million users are using Facebook on Mobile.
• Half of twitter’s 175 million users are using Twitter on Mobile.

Don’t Just follow, Make your Own Way

In the recent research result shows that only 2% to 8% of websites have been specifically designed with mobile users in mind. That mean most of your competitors don’t have mobile friendly website, so it’s a big opportunity for you to step ahead and be the leader. Check your Google Analytics and collect data how many visitors you got from mobile and know your mobile users customers.

I think the way you like your eCommerce website in Magento the second step is to think about make your site mobile friendly to grow your business in coming years.

 image credit goes to -1.