Bing Needs To Take Up Opportunity to Increase PR Than Google

Google needs to have a PR (personal relationship not Page rank) strategy. We could rather call it Webmaster Relations. In absence of any other strong competitor Google has not done good job communicating directly with webmasters and even shopping feed support. Google needs to have a fixed proportion set to the number of contents every search has. Here’s where Bing has taken care. Bing has paid very good attention to their communication strategy and the mission and the message about the company is communicated well over the Internet.

Google needs to learn this from Bing. Some years back webmasters had no way to communicated with Google, i.e. they never got data from Google directly.  With the discovery of the webmaster tools, this is taken care of. 

Matt Cutts (Google’s appointed spokesperson), provides cryptic feedback that we then must analyse and decipher on GoogleWebmasters YouTube channel. Google has a content marketing challenge that’s born out of their organizational structure. Their content is considerably slanted toward what webmasters are doing wrong, rather than praising them for what they’re doing right. The algorithm needs to have more of a balanced view. 

Googlers are so well trained to stick to the company line and not give too much away that they must be stress-tested internally on a regular basis. Google is trying to figuring out ways to reward good sites, but the results on the search engine are yet to be seen. 

Bing has a positive PR. Their PR strategy is much better balanced in terms of how they communicate with webmasters and the language used is softer and positively oriented.  Bing Webmaster Tools gives webmasters more data than Google Webmaster Tools does.  Google is loved because it gives great tools and drives the majority of our traffic while Bing has a good communication strategy. However, Bing could do with a little big size.