
Google needs to learn
this from Bing. Some years back webmasters had no way to communicated with
Google, i.e. they never got data from Google directly. With the discovery of the webmaster tools,
this is taken care of.
Matt Cutts (Google’s appointed spokesperson), provides
cryptic feedback that we then must analyse and decipher on GoogleWebmasters YouTube channel. Google has a content
marketing challenge that’s born out of their organizational structure. Their
content is considerably slanted toward what webmasters are doing wrong, rather
than praising them for what they’re doing right. The algorithm needs to have
more of a balanced view.
Googlers are so well trained to stick to the company line
and not give too much away that they must be stress-tested internally on a
regular basis. Google is trying to figuring out ways to reward good sites, but
the results on the search engine are yet to be seen.
Bing has a positive PR. Their PR strategy is much better
balanced in terms of how they communicate with webmasters and the language used
is softer and positively oriented. Bing Webmaster Tools gives
webmasters more data than Google Webmaster Tools does. Google is loved because it gives great tools
and drives the majority of our traffic while Bing has a good communication
strategy. However, Bing could do with a little big size.
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